Two brands. One goal.
Grow fast without building a warehouse.

Indriya wanted to double daily output and reach 100 stores. De Beers wanted to expand across west, east and south India. Neither wanted to build a warehouse team from scratch. This is how BVC made both happen.

Featured Brands

Category

Jewellery E-commerce · Fast Delivery

Region

India — Mumbai, Delhi, Surat, Jaipur, Hyderabad, Chennai, Kolkata

BVC Service

Secure Fulfilment Centre (SFC)

4,000

Daily orders Indriya reached with BVC, up from 2,000

~94%

Cost reduction on the extra daily output Indriya added through BVC

3

New regions De Beers expanded into — west, east and south India

Case Study 01 · Studded Jewellery Fulfilment

Indriya wanted to reach 100 stores.Their warehouse could only do half the work.

Indriya had real ambition — they wanted to open 100 stores across India within a year. Their existing warehouse was already doing around 2,000 orders a day, and that output alone was costing them crores. Doubling it in-house would have meant doubling the bill. They needed another way.

The Problem

2,000 orders a day was already expensive. 4,000 would break the model.

Producing 2,000 daily orders in-house already cost crores

100-store target needed 4,000 orders a day

Doubling the warehouse meant doubling vaults, staff, space and admin

Capital was needed for store expansion, not more warehouse

Leadership time was being eaten by warehouse problems

How BVC Helped

We absorbed the second 2,000— at a fraction of the cost.

Indriya outsourced studded jewellery fulfilment to BVC's SFC

BVC ran 2,000 additional daily orders end-to-end

Indriya's own warehouse continued the first 2,000 orders

Combined daily output reached 4,000 orders

BVC's share cost about ₹6 lakhs against crores spent in-house

The step-by-step journey

From "we need more capacity" to 4,000 orders a day - quietly.

  1. Step 01 · Understand the real goal

    Not "more warehouse" — 100 stores.

    BVC sat with Indriya's team and mapped what they actually wanted: the 100-store target. Warehouse capacity was the means, not the end. That reframing changed what we built.

  2. Step 02 · Split the load cleanly

    Indriya keeps 2,000. BVC takes 2,000.

    We designed the split so Indriya's in-house warehouse continued at its existing output, and BVC's SFC absorbed the additional 2,000 orders a day. No duplication, no confusion on the stock side.

  3. Step 03 · Stock planning and vault setup

    Studded jewellery in BVC's vault, mapped to SKUs.

    Indriya's studded jewellery stock was inwarded into the SFC, scanned against the SKU list, and stored in our vault under CCTV and armed security — ready to be picked in real time.

  4. Step 04 · Daily pick, pack and dispatch

    BVC runs a second production line for Indriya.

    Every day, BVC's team picks the 2,000 orders allocated to us, packs them in Indriya's packaging with their inserts and invoices, and dispatches through the right carrier for each destination city.

  5. Step 05 · One dashboard, two warehouses

    Indriya sees the whole 4,000 — not two halves.

    BVC plugged into Indriya's order system so the brand tracks both the in-house and the BVC-run output on a single screen. Customer care answers queries without worrying who is packing which order.

  6. Step 06 · Scale quietly alongside store growth

    New stores go live. Fulfilment keeps up.

    As Indriya opened more stores, the BVC side of the operation flexed with demand. No new warehouse was built. No new warehouse team was hired. The 100-store goal moved from "ambition" to "within reach".

The Results

Daily output doubled. Fulfilment cost barely moved.

Daily productivity — from 2,000 to 4,000 jewellery orders a day

~94%

Cost reduction on the second 2,000 orders, vs. doing them in-house

100

Store expansion target — protected by extra fulfilment capacity, not blocked by it

The Takeaway

You don't need a bigger warehouse to grow. You need a fulfilment partner that grows on your behalf. Indriya kept their capital free for stores — BVC took care of the boxes.


Case Study 02 · Diamond Jewellery Fulfilment

De Beers wanted new cities.Their team was stuck managing boxes.

De Beers had a clear plan — expand diamond jewellery retail into west, east and south India. The problem was simple and common: the same people responsible for store expansion were also packing stock and handling dispatch. If they kept doing both, neither would get done properly.

The Problem

No dedicated warehouse team, and expansion plans on the line.

No dedicated fulfilment or warehousing team in place

Regular staff were doing logistics alongside their real jobs

Building an in-house setup would cost crores

Slower delivery was starting to affect customer experience

West, east and south India expansion was stalling at the ops layer

How BVC Helped

We took fulfilment off their hands — entirely.

BVC ran end-to-end fulfilment of diamond jewellery

De Beers' team freed up to focus on store expansion

Delivery speed improved after BVC took over dispatch

No spend on new warehouse, vaults or fulfilment staff

Total BVC spend around ₹10 lakhs — vs. crores in-house

The step-by-step journey

From staff packing boxes to three regions opened.

  1. Step 01 · Diagnose the real blocker

    Expansion was blocked by logistics, not strategy.

    We looked at De Beers' day-to-day and saw it clearly: the expansion team was losing hours to stock checks, packaging and dispatch. The blocker wasn't ambition — it was operational drag.

  2. Step 02 · Take end-to-end fulfilment on ourselves

    One contract, one handover. BVC runs it from here.

    BVC took over storage, picking, packing and dispatch of diamond jewellery — end to end. De Beers did not have to hire a single warehouse person. The switch happened as a clean handover.

  3. Step 03 · Vault, CCTV, armed security — from day one

    Diamond-grade handling, without setup time.

    Diamond jewellery went straight into BVC's existing vaults with 24/7 security, CCTV coverage and full insurance — infrastructure De Beers would have taken months and crores to build from scratch.

  4. Step 04 · Speed-tune the dispatch pipeline

    Slower delivery turned into "today, ship today".

    Orders started moving through BVC's fulfilment pipeline the same day they were placed. Delivery times visibly improved, which fed directly into better customer reviews and repeat purchases.

  5. Step 05 · Hand the expansion team their time back

    No more stock check at 9 PM.

    With fulfilment handled, the De Beers team focused entirely on opening new stores in west, east and south India — leases, hiring, launches — instead of worrying about which piece was where.

  6. Step 06 · Transition back on the brand's own terms

    Once scale arrived, they chose how to run it.

    When De Beers had the scale and resources to build their own team, they did — on their own schedule, with a proven ops playbook behind them. BVC was the bridge; not a lock-in.

The Results

Three new regions opened. Fulfilment, 94% Reduced Cost. Expansion, priceless.

3

New regions opened — west, east and south India

94%

Reduced Spends with BVC — against crores for an equivalent in-house warehouse

Faster

Delivery times after BVC took over end-to-end dispatch

The Takeaway

A fulfilment partner isn't only for small brands. It is a strategic tool for any brand that wants to move fast — and De Beers leveraged BVC exactly that way.

Have Questions?
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Everything you need to know about how BVC plans and executes complex, high-value shipments. Can't find your answer? Reach out and our team will help.

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  • Yes. Every case study on this page is a real engagement BVC has handled for jewellers, brands, refineries, collectors and exhibitors. Sensitive client details are shared only with permission; where a client preferred to stay unnamed, we describe the work without identifying them.

  • If your movement involves high value, tight timelines, multiple cities, customs, fragile pieces or a first-time programme, it is exactly the kind of work these case studies describe. Share your brief through our contact form and a specialist will map the route end to end.

  • Every consignment moves under full chain-of-custody protocols — secure pickup, tamper-evident packaging, armed handling where required, and consignment-level documentation. The status is updated at every touchpoint so you always know where your shipment stands.

  • You can opt for comprehensive All Risk cover with BVC — protecting your goods for their full declared value from pickup to delivery — or ship under your own policy. We recommend All Risk cover for every high-value movement and our team will help you choose the right option at booking.

  • Yes. BVC operates across 12,000+ Indian pincodes and 130+ countries — including export documentation, customs clearance and FTWZ programmes — so a single partner can manage both your domestic and international legs.

  • Reach out through our contact form or call our 24/7 line on 1800-123-2711. Tell us the brief — what is moving, from where to where, and by when — and a BVC specialist will design the secure logistics plan around it.

Could Your Brand Do More With BVC Behind It?

Whether you want to double your daily orders, expand to new cities, or just stop worrying about your warehouse - tell us where you are, and we'll map what changes with BVC in the picture.