An online jewellery brand ships a Rs 50,000 ring order to an end consumer through a regular courier partner. The parcel is declared, the self-insurance box is ticked, the tracking looks fine — and then the shipment is lost in transit.
The brand raises a claim expecting the full Rs 50,000 to be reimbursed. Instead, the courier approves a capped figure of Rs 30,000, based on their liability limits and fine-print sub-caps on high-value goods.
The brand is now absorbing a Rs 20,000 loss out of its own pocket — on a sale it had already shipped, packed, and paid for. The customer still needs a refund or a replacement, the margin on that order is wiped out, and the confidence in the brand is shaken.
The issue isn't bad luck. The issue is that jewellery shouldn't be moving on general-cargo insurance logic in the first place.