A jewellery retailer has branches in Hyderabad, Bengaluru and Chennai. As the festive and wedding season picks up, the Hyderabad branch starts selling out of a particular bridal collection — by the second week, the showcases are looking thin and walk-in customers are asking for designs the branch can't show.
Meanwhile, the same SKUs from the same collection are sitting in Bengaluru and Chennai, where demand for that specific design is slower this month.
The retailer has the right stock — just in the wrong city. And every day they don't fix that, they lose two things at once: sales in Hyderabad, and working capital tied up in dead-shelf stock in the other two cities.
Rerouting stock across cities sounds simple on paper. In practice it isn't. It is high-value jewellery that needs secure transport, GST and e-way bill paperwork between states, accurate piece-level documentation, and full visibility — across multiple branches, all at once. They needed one partner to run the whole loop.
That's where BVC Logistics comes in.